Our challenge was to introduce Babbel in a unique and engaging manner, capturing the attention of language learners across Brazil. To achieve this, we developed a communication strategy rooted in pop culture and infused with fun references.

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By incorporating elements from popular trends and drawing inspiration from the vibrant Brazilian culture, we created compelling visuals and relatable messaging that resonated with the audience. The goal was to establish an immediate connection and make language learning an enjoyable and accessible experience.

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Throughout the project, we remained mindful of Babbel's brand values and ensured that our creative choices aligned with their identity. The result was a captivating brand presentation that effectively communicated Babbel's unique offerings while injecting a dose of excitement and entertainment.

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The challenge was particularly special as all the engagement was created organically, depending solely on the content and artwork.