Case study of Whiskas

With the goal of boosting social media presence I developed a ghost campaign for Whiskas, strategically designed to elevate the brand's visibility and engagement on social networks. The primary objective was to foster organic growth and enhance audience engagement through the innovative use of memes and youthful language.

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The concept was carefully crafted to resonate with the target demographic, employing a fresh and relatable approach that seamlessly blended the brand's values with contemporary online culture. By leveraging the power of memes and employing a youthful tone, we aimed to establish an authentic connection with the audience, igniting conversations and sparking interest.

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Throughout the campaign, I implemented creative and engaging visuals, accompanied by compelling storytelling, to captivate users and encourage active participation. The goal was to cultivate a thriving online community around the Whiskas brand, driving organic growth and fostering a loyal following.